Reid Storch, Viewgol’s Chief Revenue Officer, has more than 35 years of experience in physician practice management, focusing on RCM, EHR, compliance, financial management, and strategic direction. His emphasis on strong business relationships and determined focus on client success have been key to his professional growth.
Reid, a University of North Carolina at Chapel Hill graduate, began his career in practice management software, selling, implementing, and supporting physician practices. He later worked with Oracle’s healthcare division, Medaphis Physician Services, and Trizetto Provider Solutions, gaining experience in compliance and physician practice management. More recently, Reid was a consultant for McKesson and managed the RCM sales team for NextGen Healthcare before transitioning to his current role at Viewgol.
Joining Viewgol’s co-founders was an easy decision for Reid, given their shared values on client relationships. His experience, in collaboration with Viewgol’s talented team, leads to a material impact on Viewgol’s clients.
As CRO, Reid develops and executes Viewgol’s go-to-market strategy and models the client journey. He believes that Viewgol’s unique approach to data access, curation, and insights creates transparency that results in better client decision-making, leading to lasting organizational optimization, significant time savings, and increased revenue.
When taking a break from work, Reid indulges in his love for the great outdoors in the Colorado mountains, embracing activities such as skiing, camping, mountain biking, and trail running.
His greatest joy, however, comes from being around his wife and children.